It is unwise to move a campaign without a comprehensive plan, otherwise it will mean a waste of valuable resources —time, money and effort. To be able to achieve the goal of increased resources and logistics, plus sustainability of the organisation’s competitive edge is what makes a great charity marketing strategy.
The Importance of a Detailed Plan
Through market research, you will address the needs of the people and what influences them the most. It will then be the focal point while weaving a strategy. Make the most of your strength while coping with weaknesses is the basic rule at first. When these things are identified, then it’s time to move and establish targets.
Building a strategy is difficult but it’s not as difficult as knowing Google’s algorithm. It will become easy when you have made the choice between the proper and the improper things to undertake. Always go back to the objectives of your organization and how far you want it done. Come up with charity fundraising ideas. Below are the considerations that you must undertake:
The Niche and Environmental Factors
Start with an analysis of the major factors encircling your niche and how they affect the charity works. Identifying the general and larger environment in terms of economic, political and cultural aspects that has something to do with your charity will help. After that, you can sift these into “micro” or the smaller factors that are specifically affecting your organisation. With these, you will be able to identify the issues and the major challenges. SWOT and PEST frameworks are helpful because these means you will have a basic understanding of the environment that you’re into at the moment.
Data is Power
There is an nsurmountable amount of data that is interesting and helpful. Use them to spark the interest in others as well. Fact sheets, leaflets and brochures are useful in spreading the information offline. You can also present the data via the Internet by using infographics, instead of lengthy, wordy posts.
Each activity must be evaluated whether it has been a success or a failure. Samples of activities include certain fundraising ideas achieving the targeted income, the organisation getting cited in most social web forums and in the social media, or the influence gathered has registered an elevated level. Measure also the offline campaign results by producing a dashboard per activity vis-à-vis the targeted output.
While “charity begins at home”, as what the popular adage goes, your charity marketing strategy should always start within the people in your organisation. Convince them of your charity’s fundraising ideas then with their combined effort, the objectives will surely be attainable.